Many companies, as they grow, discover that “family feeling” can suffer a significant blow. It is quite a challenge to simultaneously improve the business and still hold on to that team dynamic that was an essential part of getting the whole business off the ground.

At Fantastic Services, we meet this challenge every day. We operate in different industries – cleaning, gardening, pest control and other various property services. We admire how different all our franchisees are but at the same time, we continue to foster family values.

We’re not saying that our way is the right way, we just want to share with you what the relationship between Fantastic Services, our franchisees and all the technicians is like.

The personal approach is vital

One of the most important characteristics of a successful franchisor is the ability to guide and inspire. However, many take a standing, no-hands on approach, relying only on quantifiable results and scalable solutions. But, hey, people aren’t robots!

Remember that.

We understand that our franchisees drive our company’s success every day, and we try to be the best guide. Leadership is just a term, while personal connections are much more important. We are transparent and honest and these values are rooted in every decision, strategy and in every move we make. In our marketing, for example, we focus on the authenticity and the personal stories of our franchisees that motivate us every day. We are not talking success stories but real, special ones.

Someone once said: “A value-driven company cannot be defeated.” 11 years later, we are a living example of this.

How do we know that?

You can’t fake caring. You either care or you don’t. We can explain and explain what franchisors we are but we’ll let our partners speak for us:

“Initially, we were put in touch with Aoife [our personal coach] as our mother and we felt that for a couple of weeks. She is the reason to be here and to be ready. We feel quite safe and secure here. Everyone we spoke to, we found out that we could really trust. They were all honest with us. As much as we want to succeed, we feel that Fantastic really wants us to succeed, too.”
– Lucy, Area Development franchisee

There’s a level of trust and understanding and that’s what we were always looking for. We know that no matter what happens in the future, there’s always going to be support.”
– Julian, Area Development franchisee

The main thing [that made me choose Fantastic Services] is peace of mind. I just have to do my job and the rest of it is taken care of for me. I quickly felt like a part of the fantastic family.
– Edmund, franchisee

How we build a successful franchisee-franchisor partnership

  • Setting clear expectations

We always strive for a mutually-beneficial partnership and answering our franchisees’ expectations. We clearly identify what the partnership will bring to each of the partners and what each of the partners will bring to the partnership. We believe that’s the secret to a successful franchise relationship.

  • Giving our franchise partners room to grow

Flexibility and extensibility are vital elements in any partnership. We give our franchisees the freedom to innovate, grow and implement strategies. Adapting over time is also very important. Times change and if the partnership doesn’t, this could hurt the business. We stick together, we grow together!

  • We are honest and transparent.

We are in constant communication with our partners, ensuring we’re on the same page, by using different channels of communication, both online and face-to-face. Our franchise advisors are always available and ready to put their heart into developing each franchisee’s business and helping them succeed.

  • We consider our franchisees part of our family

We support each other, motivate each other and overcome every challenge together. That’s what families do, no? There’s no better place than here to share our motto: “It’s all about technology where it works, and heart where it matters.”

A community of like-minded individuals

We have a huge community of people who believe in the future of Fantastic Services. At the end of the day, we all have the same goal – to grow the business and become better every day. However, we believe that being in a community is always a matter of giving and taking.

That’s why we organise different ways of communication:

  • Social media groups

We created and support a couple of very well-developed social media groups that can be accessed by all our franchisees. It’s a space where everyone can share his/her thoughts and ideas, to give advice and help each other grow.

  • Personal coaching sessions

Another way of more personal communication is the coaching sessions with Aoife. She is not only one of the best franchise advisors but also a personal coach. There’s so much more to tell about her that we dedicated a whole article, where you can get to know her better.

  • Regular webinars

We organise both in-house and public franchise webinars, where Fantastic Services’ directors, franchise specialists and coaches discuss various topics. For example, during the coronavirus outbreak, we did crisis-related webinars, encouraging them to keep their motivation and explaining how to adapt to the new normal.

  • Annual Franchise Conference

We gather online, but we meet offline, too. Nothing can replace a face-to-face conversation. Indeed, we are a bit old-fashioned, when it comes to human relationships. That’s why, every year, we organise a Franchise Conference, where we gather all our franchisees. We talk about the company’s vision and future plans, we organise workshops and encourage everyone to exchange knowledge, tips and advice.

We think we’re on the right way. We created a Fantastic community of young, innovative and motivated people, with whom, we reach new heights every single day. The truth is, no matter how big or small we are, we’ll always care about our Fantastic Family. At the end of the day, a family is not only joy, but it’s also a lot of work and responsibility.

Posted in Personal Development, Starting a Business