You’ve done the smart thing and put yourself and your business on the Internet. Good job! But, of course, that’s just the beginning. To gain revenue, you need more visits, and to get more visits, you need something to attract the reader’s attention.
How to Define Your Niche
First things first – find out which category fits your business best. Ask yourself these simple questions:
- What do you offer – products or services?;
- What are the special features that set them apart?;
- What kind of topics are directly or indirectly linked to your business?
Look up your competition:
- What do they do better?;
- Do they focus on something in particular or do they try to interlink their product or service with something else?;
- Do they market their products to something outside of their niche?;
- How does that work out for them?
Think about your customers:
- Are they looking for any specific information?;
- Is your niche general enough to be interesting for anyone or does it only attract people with a particular interest?
You can gather a lot of information about the category of your business, as well as your target audience and their needs. Once you outline the borders of your niche, you can start working on the element that will bring out the traffic – your blog.
How Does SEO Benefit from Blogs?
First of all, what is SEO?
SEO stands for search engine optimisation – it’s how you tell Google and other search engines what your website is about and how valuable it is for users.
There are many ways in which you can use SEO to get your website on top of search results, but the content of your website is fundamental. You need to have a lot of information in the form of text, pictures, videos, infographics, downloadable PDF documents, and anything that can tell the viewers of your website why they found it in the first place.
How does a blog fit into the picture?
A blog is a place where you can put all promotion materials that you have on your web pages aside and concentrate on solely giving accurate facts and news to your readers. It’s the section where you explain your goods and services and go into great detail about what you do and why you are a professional in your niche.
Reasons Why Your Business Website Needs a Blog
Blogging, or the so called content marketing, is a powerful tool for the marketing strategy of your business. Here are the main reasons why you will greatly benefit from a well-developed blog:
- Blogging drives more traffic. When someone finds a website online, they want to read something useful and entertaining. Your blog can provide clever ideas that many would set aside a moment or two to read. This way, not only does the traffic on your website go up, but so does the average time every user spends on your blog page.
- Traffic spikes help you rank better in search engines. Google and other search algorithms love good content and websites that have more visits and engagement will always get the front row seat.
- Gain authority in your niche. By interacting with the public and giving valuable insight about products and services in your niche, you establish your brand better.
- The human factor. A user is more likely to become your customer once they realise that there is an actual human being behind the product or service in question, rather than an automated software.
- Builds your industry credibility. By speaking openly about your niche and the details of your work, you let everyone know that you’re a professional who knows what they’re doing. And this goes not just for the user, but for the search engines as well.
- The blog posts’ comment system can bring you closer to your customers and helps you give instant feedback. One of your blog’s advantages is the ease with which the users can get in touch with you and ask for clarifications. You can establish contacts and even convert a curious user into a customer, if you play your cards right.
- Organic social media engagement is done for you by your happy customers. It’s a tendency for an informative blog post to be shared by users and gain exposure in social media.
- A possibility to attract contractors. Blogs build your authority and credibility in your niche. This will attract not just potential customers, but also contractors looking for serious business partners.
- Blogging converts traffic into leads. There is always the possibility to have a person who just looked for information become a customer. This, however, can only be achieved if you gave the right information to the right person. And that’s yet another reason to strive for high quality.
- One of the best SEO strategies that guarantees positive results, if done right. As you know, search engine optimisation is a very time-consuming effort and it takes a lot of dedication to promote your website reasonably well. Backlinks lose their value with time, but informative content pages can bring long-term results.